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Saturday, January 31, 2009

American Express and Hilton

I read in the Wall Street Journal that the U.S. Hospitality Association reported that the current vacancy rate for hotels was approaching a twenty-five year low. American Express is considering a program where a card user could book three nights at any domestic U.S. Hilton and receive a fourth night absolutely free. One spin on the old 3+1 package was that the customer could opt for a single night voucher after spending three nights.

This effort was purported to be placed out there on the web via social networking. This "viral online" push would create a trackable infusion of three night stays at Hilton by American Express card users. The experiment seems to have met failure. If one searches the vast internet, there is no mention of the program. All of us realize that social online networking is still in its' infancy yet Hilton and American Express could have done a much better job.

Monday, January 19, 2009

The Wave of Social Online Marketing

Red Robin's brand mystique is an unusual one. If one visits, the brand has already picked up 231 tags, most of which are positive. I thought I would meander over to Wiki and search Red Robin. Wiki delivers a wonderful and clear snapshot of Red Robin’s operations. Let’s follow up with a back door reality check and search Google. Uh-Oh … Red Robin’s Wiki page is not even in the first two pages of Google search.

Your first thought may be that Red Robin has positioned their corporate web site within Google as the number one and number two search results and subsequently someone is doing an excellent job for RR with search engine optimization (SEO). <<<<
Stop and think about how much more effective and insightful (as a brand) the Wiki format and content are to the online traveler than the corporate website.

Next week, we challenge twitter to see if they can pull off geo based Twitter messages from Red Robin for a special burger and record the tests.
If you have time, read "Scientific Advertising" by Claude Hopkins - 1866 - 1932.

Wednesday, January 14, 2009

We know that the traditional four P's of marketing are product, pricing, promotion and placement. The proper usage of social networking assets presents a fifth P to "the marketing mix" ... physis.


Tuesday, January 13, 2009

The Beginning

Welcome! This blog will reflect my personal opinions as well as communal thoughts on how social networking can help your company build and maintain a positive image through the drastically changing web landscape. With some help, we should be able to deliver tangible methods and best practices that you can deploy to help you leverage Web 2.0 to enhance your company's perception and presence.

I am the Associate Publisher of Redmond Media - an Independent Source of Media on Windows Technology.
JD Holzgrefe -

"Getting to First Base"