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Monday, January 17, 2011

Growing That Blog of Yours

Let's review six ways to ensure that your blog is "easy on the eyes." Remember that if you have visitors, don't chase them away with horrific content or even worse, bad grammar. Perhaps an ideal posting model is four to five paragraphs. That’s fairly short so spend your time on content and proof reading.

Rule #1 Relevant Good Content

To many bloggers, content is the top goal. Viewers may chose to ignore less than stellar art, templates and blog layouts if your blog delivers high quality posts with strong content. Your posts needs to be concise, correct and thought provoking. Take some time to gather the facts to support your posts and more time to double check your points.

Rule #2 Style and the Good Looking Suit
One's good style of writing comes with practice, practice and the acceptance of creative criticism. An old college professor said to write what you read. The books you enjoy contain a specific style that you can emulate. If you strive to enhance your writing style, results will come with time.

Rule #3 A Picture is Worth a Thousand Words
Note the odd pictures that I deploy throughout my blog. They match up with the particular post and, in themselves, can cause one to take a minute to review. If you use a picture related to your post, you're bound to catch the eye of a visitor and perhaps transform them into a blog follower. Graphics are powerful yet can be easily overused. Do not go overboard.

Rule #4 Interact
A successful blogger always responds to comments and this is mandatory. If you provide and encourage interaction, you will make viewers return, possibly convert many and those people will bring friends. Avoid writing a post and not reviewing the previous three or four posts to moderate comments. Blogger and Word Press both have great comment tools to assist you with interaction.

Rule #5 Please Review your Work

Have ya evver ceen thiss? Well now, never hurry yourself when creating a post. One trick to employ after you have finished your post is to hit control A, then control C and paste your post into an Outlook email. You’ll have a new look as well as various spell/grammar tools to avoid mistakes. Another trick is to take a break and come back to review your post one more time before posting. If you post too quickly, mistakes arre bownd 2 happin.

Rule #6 Practice Good English
The use of good English is mandatory for publicizing. People will never take you seriously if your writing is deficient. You're building credibility every time you pick up a pen ... or bang on a keyboard. I keep a thesaurus handy to assist in spicing things up and remember to avoid particular word repetition.
Happy Blogging

Sunday, January 9, 2011

Cranking Up Your Twitter Followers

Seven Ways to Crank Up Your Twitter Followers:

1. (and by a country mile) Understand how to retweet first
Twitter is simply a micro blogging service. Meaning that you can write short updates of 140 characters maximum called "tweets" and send them out to your followers or contacts.

Retweet on the other hand means that When someone re-tweets you, they are giving you the highest compliment you can get on Twitter by sharing your post or what you said with their own followers or contacts.

Now take the action of retweeting by explaining to your followers what retweeting is (see above.) Encourage your followers to retweet your links to your blog posts. Retweeting pushes your @username into brand new social media conversations, resulting in clicks back to your profile. Make sure that you track your retweets using retweetist. This will help you grab data so that you can hone your efforts based on popularity and volume (frequency of posts.)

2. Make sure that you have filled out your profile with extensive information. Your latest tweets and @replies don’t mean much to people who are not following you or have potentially similar common interested (customers.) Your biography is the only place that can inform people about who you are, your common interests and about your goals. Also, your bio is automatically displayed on Twitter’s suggested users page. If you leave your profile blank along with the other sixty-five percent of Twitters users, you do not encourage people to add you.

3. As @VPtweet says, “link it up.” Put numerous links on your Twitter profile and then add even more. Link your profile to your LinkedIn, Facebook, Digg, Delicious, blog, email signature, and everywhere else you frequent online. Also, review the popular feedburner badges from TwitterCounter for your blog.

4. Tweet about your company's main goals and solutions and #hash tag them. Quality content coupled with a simple process to locate never fails. If others enjoy your content, they will add you and also tell friends or peers.

5. Bring your twitter account into the physical world. Every time I consult, speak on a panel, present slides, or hand out business cards, I figure out a way to broadcast or display my twitter account. Did I mention that you need that twitter address on every piece of collatoral such as business cards, email signatures and web postings?

6. Use photgraphs or line drawings. Pictures are worth a thousand words ... even more in Tweet world and they are heavily retweeted. For mobile pics use iPhone apps such as Tweetie or Twitterific, both which support on the fly uploading and are very simple.

7. Make sure that you track your final results. Applications like TwitterCounter will show you how many new users you’re adding per day and Qwitter will email you when someone unfollows you after a tweet. Analyze the data and hone your efforts based on the results.

Good luck and happy Tweet hunting!

Saturday, January 1, 2011

A Tip of The Hat to B2B Publishers

My contention is that paid publishing does not work. Publishers that took their legacy paid business model and expected revenue streams to be “simply” amplified through mobile devices were again, proven wrong.

I consult frequently and the core area of refinement for B2B publishers is that the home site must offer a much higher level of peer to peer integration or failure is certain. Interaction with the readers and providing a branded media platform for readers to interact with each other must be the primary goal. From circulation and reader retention all the way over to advertising and new online media refinement, the reinvention of the main web site is paramount.

The astute publisher will expand their offerings through live feeds, mobile frames and strongly encourage editors to provide a steady diet of social media exposure. This includes forums (technical), blogs (current events) and tweets (breaking news) which are all tethers to a living, breathing web site site. No reader wants to leave a lively forum of like minded individuals to endure a stale column of content … not today … not tomorrow.